Book a call

Services

B2B marketing services for complex products.

Six things we do for B2B tech companies. Most clients start with positioning, because everything else depends on it.

01

Positioning & messaging

For when buyers, investors and your own team all describe what you do a little differently.

What we do

  • Interview customers, prospects who said no, and your sales team
  • Review how competitors position themselves
  • Run a working session to make the hard calls on who you’re for

What you get

  • A positioning statement the leadership team signs off on
  • A messaging guide by audience: buyer, user, executive
  • Homepage headline and a one-sentence pitch everyone can use

02

Go-to-market & launches

For a new product, a new market, or a feature too important to slip out quietly.

What we do

  • Decide how big the launch should be, and what success looks like
  • Build the plan with dates and owners
  • Brief sales and support before anything goes public

What you get

  • A launch plan your team can run
  • Launch kit: announcement, web page, emails, social posts
  • A readout after launch: what landed and what to change

03

Content

For when the content you have was written for search engines, or for the people who built the product.

What we do

  • Map content to the questions buyers ask at each stage
  • Interview your experts and write it for them
  • Turn each piece into the formats you actually use

What you get

  • Website copy
  • Customer case studies
  • LinkedIn posts for founders and execs
  • Technical explainers your buyers forward to their boss

04

Demand gen

For when pipeline depends on referrals and a few reps’ personal networks.

What we do

  • Define the accounts and roles worth going after
  • Plan campaigns around long cycles and buying committees
  • Run email, LinkedIn and paid, and keep the ones that work

What you get

  • A campaign plan with targets
  • The campaign assets
  • Monthly reporting tied to pipeline, not clicks

05

Sales enablement

For when every rep has built their own deck and tells the story their own way.

What we do

  • Listen to sales calls to find where deals stall
  • Turn the messaging into tools reps will use
  • Train the team and update the material as you learn

What you get

  • A sales deck
  • One-pagers by product or industry
  • Competitor battlecards
  • Objection handling and talk tracks

06

AI workflows

For teams that are curious about AI but get generic output, or never find the time to set it up properly.

What we do

  • Look at where your team’s hours go
  • Set up AI tools with your messaging and voice built in
  • Train the team and write down how it works

What you get

  • Working setups for things like call summaries, on-brand drafts, repurposing and reporting
  • A short playbook your team can follow
  • A hands-on training session

Get in touch

Tell us what you sell and who buys it.

We’ll tell you where we’d start.

Book a strategy call bianca@bennyandthebrand.com